According to Wikipedia, copywriting is an act of writing content to serve various purposes, including advertising and marketing goals. The inspirational content in the ‘copy’ ultimately persuades a user to take the desired action.
What Does a Copywriter Write?
In print media, it was brochures, billboards, catalogs, and ad banners in newspapers and magazines. Today, web copywriting encompassing web pages, landing pages, and various online marketing copies for on-page SEO.
Essentiality of SEO & SMO Flairs
Search engine optimization (SEO) and social media optimization (SMO) has added more flairs. For instance, placement of keywords evenly, maintaining keyword densities, and use short-tail to long-tail keywords in the web copy demand additional flairs from a web copy content writer.
Of course, today, keyword stuffing, using exact keywords, repetitions of keywords in various places, and similar old-aged SEO practices are obsolete. LSI keywords and sole focus on user experiences of the content are the main things to look after in the on-page copywriting, thanks to NLP adoption by Google.
Headings, URL, and Meta Data in content, while Alt attributes in the images, are still demanding the presence of primary or LSI keywords. Today, key-phrases and relevant anchor texts are trends to be creative with bots. It is because those are helping search engines to solve queries of searchers. I would like to add hooks in the content here to facilitate link-building.
What Do You Need To Be A Copywriter?
Copywriting is a part of a $2.3 trillion industry across the globe, and copywriter acts as a salesman on the web in the first place. However, copywriting could be in any language based on local demands. English is the most used language on the web. It makes a thorough knowledge of English as a language the first qualification a copywriter should possess.
Grammar, syntax, spellings, punctuations are common concerns in web copywriting, and various tools see the copy in the eyes of Google/search engine to validate it. Copy editing, proofreading, vocabulary, and various presentation styles are expected qualification from a copywriter.
Interpersonal communication ability, deep domain understanding/knowledge, and non-exhaustive research abilities on the Internet are advanced qualities for a successful copywriter in your selected niche.
What Are Contemporary Needs in Copywriting?
We are living in the mobile era. So, our copy must be mobile-friendly. Try to avoid long para because mobile devices have tiny screens, and long content demands a lot of scrolling. Simple, short, and sweet sentences always offer decent copy reading experiences.
Bulleted points, lots of sub-heading, and the inclusion of relevant images make your copy compelling. Avoid technical jargon when you do copy for a technical writing job. Use only essential technical terms to clarify your concept or deliver a message to the techy audience, not for others.
Do you strive to have a seasoned copywriter for your next Internet marketing or SEO/SMO campaign?